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  5. End-user has answers.

End-user has answers.

For who is UI?

The best UI construction is often discussed. 

We receive orders from client. So we tend to think that clients thinking is the best.

But it is doubt.

The clients is almost marketer, not end-user. UI is the tool of marketing. The purpose of marketing is get concern of end-user.

Thus, UI is for end-user.

Important things for UI construction.

UI is for end-user.

So, we should know what end-user like. And do construct it.

Sometimes the clients say mismatch UI ideas for target customer.

Then, we need to decide to say that the client ideas are wrong or we have alternative proposal.

This is true partnership.

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